Digital Marketing/Lead Gen Manager – Upwork

We are looking for ROCKSTARS to join our Marketing team. This person would be a full time Digital Marketing Manager. This is not just another Marketing job. It is a chance to be a part of a team that is completely dedicated to growing this business which helps change the economy one small business at a time.

Silver Lining values each and every team member but this position would be a very crucial position to the success of the Marketing team. This position would help streamline processes and be strategic in marketing and advertising. This is a big job and a big opportunity and we are looking for people who are ready to take it on and help us grow the business which in return helps other businesses make money doing what they love!

SEO/Content/Inbound Marketing
Assist in managing a rich editorial calendar & managing content writers that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
Assist in optimizing content for search engines and lead generation.
Assist in optimizing our marketing automation and lead nurturing processes through email, content, and inbound marketing.
Assist in growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Collaborate with writers to create high-quality content around important, relevant terms.
Assist in Managing both on-page SEO and off-page SEO for the company.

Email Marketing  
Assist on growing our email list organically, not through bought or rented lists.
Assist in creating and managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Assist in segmenting lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
Assist in documenting and creating road maps for processes, A/B tests, and promotions that succeed through email.

Paid Marketing
Assist in Managing the strategy and setup of all paid campaigns including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Youtube, and more), and content distribution and placement networks like Outbrain and Taboola.
Assist in measuring and optimizing our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Assist in researching and testing partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.

PR / Thought Leadership
Assist in connecting with influential media outlets and journalists to place stories about company news and other initiatives.
Assist in establishing a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.

Specific Skills:
Proficiency in SEO, paid marketing, data analysis, usability, blogging and social networking, email marketing, content/inbound marketing, Content Syndication, Affiliate Marketing, PR and statistics are essential.

-4-5 years of digital marketing experience
-Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
-Past experience in public relations, corporate communications, content marketing, or relationship management.
-An analytical mind and interest in using data to optimize/scale.
-In-depth knowledge of the various paid marketing channels and technologies.
-Thorough knowledge of search ranking and optimization factors.
-Strong analytical skills and experience with reporting and data analysis.
-Experience with Agile CRM a plus.

Budget: $1,200

Posted On: June 04, 2018 08:54 UTC
Category: Sales & Marketing > Lead Generation

Skills: Affiliate Marketing, Blog Writing, Content Marketing, Email Marketing, Inbound Marketing, Marketing Management, Marketing Strategy, Public Relations, Search Engine Optimization (SEO), Social Networking Development, Statistical Analysis
Country: United States
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