Brand name development, graphic design for a logo, colour palette for business for web, van wrap etc – Upwork

My client is starting his second business in the Event and Audio Visual DJ Hire space.  The services the company offer will be:

Hire services:
DJ Hire
MC Hire Services
Wedding/school ball/engagement/birthday/corporate/multi-culture DJ, MC, AV Gear hire services

Sound and Lighting
Special Effects

The company either hire the gear out to the client to do as they wish for their event or they will work with them to bring the event together or will run/manage the entire event for them, based on the customers' needs.


A fresh new name.

A name that stands is simple, says what they do and does not limit in any way for future development. It must also work well for Search engine Optimisation and be easy for people to remember and relate to.

We also want a colour palette designed around the colours attached along with a fresh blue and platinum silver look.  We do not want anything dark and 'flashy' with black and gold etc that is common among this type of industry. We want fresh, feel good, classy, healthy. A brand that inspires creativity, happiness, freshness, cleanness and smoothness – that everything you do with the brand will leave you feeling happy, fresh, and that it all ran smooth.

The critical words that need to be wrapped up in the brand name and tagline are

DJ, Audio, Visual, Events, Hire, AV

How you incorporate those words or other words is up to you – the main thing is the message gets across that my client does DJ Audio Visual equipment hire and Events.

You may use other words also, to inspire and encourage clients and add to our image we want to have – the sky is the limit.

This project has the potential to be ongoing with further marketing materials needing to be developed, a website to be developed, and other supplementary printed and web material to be done.

An ability to provide a plan for a van wrap to match the design of the logo and colour palette is an advantage.

I have uploaded a sample provided by the client of what he likes in terms of colours and images. He likes the idea of having the letters A and V working together in a design somehow as part of the logo.

If you think you can bring this to life,  please provide details of your qualifications, your experience, samples of your recent work, your price – a fixed price or an hourly rate?  

whoever gets this work will be paid and all copyright and original documents produced will be our property and will not be adapted or onsold in a similar fashion by you, to any other company of a similar nature to ours.  They will need to be provided in the highest quality format and a range of other formats from quality print through to web formats

However if you can convince us why we should go with you, we'll get started right away. Send us a sample idea or two based on what we need when you apply – this will speed up our selection process. My client has a tight deadline and a need for top class work with little to and fro to get this right.  

If you have questions please ask them as part of your introduction so we can go from there. It is imperative that you have EXCELLENT english skills. If you don't then no matter how good your design is, with this particular job we won't be able to take you on as time is of the essence and the ability to communicate clearly the first time is part of my clients requirements.  

We are willing and able to pay for quality work on a good turn around and looking to work with someone whom we can build ongoing relationships with as the business grows.

Budget: $500

Posted On: June 03, 2018 09:05 UTC
Category: Design & Creative > Logo Design & Branding

Skills: Adobe Illustrator, Adobe Photoshop, Brand Consulting, Brand Marketing, Branding, Branding Strategy, Corporate Brand Identity, Design Research, Design Thinking, Graphic Design, Logo Design, Marketing Collateral, Marketing Strategy
Country: New Zealand
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