About Us:
We’re a thriving, remote-based US accounting firm specializing in the restaurant, construction, and real estate industries. As a QuickBooks affiliate, we offer substantial discounts on QuickBooks software to our clients. We’re seeking a skilled Digital Marketing Specialist to spearhead lead generation and customer acquisition through Google Ads and high-converting landing pages.
Job Description:
This is a fully remote position. We’re looking for a results-oriented Digital Marketing Specialist to craft and execute effective Google Ads campaigns and design captivating landing pages. The ideal candidate will have a deep understanding of PPC advertising, lead generation, and conversion optimization.
Responsibilities:
Develop and manage Google Ads campaigns targeting businesses in the restaurant, construction, and real estate industries.
Create compelling ad copy and landing pages that effectively convey our value proposition and drive conversions.
Conduct A/B testing to optimize ad performance and landing page conversion rates.
Track and analyze campaign performance metrics to identify areas for improvement.
Generate high-quality leads and guide them through the sales funnel.
Collaborate with the sales team to ensure a smooth lead handover.
Qualifications:
Proven track record in Google Ads management and PPC advertising.
Strong grasp of lead generation and conversion optimization.
Proficiency in landing page design and development.
Exceptional analytical skills and attention to detail.
Ability to work independently and meet deadlines.
Expertise in Google Analytics and other marketing analytics tools.
Knowledge of the accounting or financial industry is a plus.
What We Offer:
Competitive compensation
Opportunity to work with a successful and growing remote accounting firm
Complete remote work flexibility
If you’re a data-driven digital marketer passionate about generating leads, we encourage you to apply. Please submit your resume and portfolio showcasing your previous work.
Note: This role involves managing two distinct audience segments: businesses eligible for 100% off QuickBooks (high-value leads) and those qualifying for a 30% discount (lower value leads). The successful candidate will create tailored ad campaigns and landing pages for each segment. Leads will be directed to either a scheduling page for accounting services or an affiliate link page based on their qualifications.
Hourly Range: $5.00-$12.00
Posted On: July 24, 2024 03:00 UTC
Category: Search Engine Marketing
Skills:Google Ads, Conversion Rate Optimization, Lead Generation, Copywriting
Skills: Google Ads, Conversion Rate Optimization, Lead Generation, Copywriting
Country: United States
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