Job Description:
We are seeking a dynamic and experienced Marketing Executive to join our team at Figment Singapore. As a key member of our marketing team, you will be responsible for driving our marketing efforts to promote our boutique homes and engage with our culturally curious global clientele. If you are passionate about creating impactful marketing campaigns and have a proven track record in content creation, social media management, email marketing, SEO, and event coordination, we would love to hear from you.
Responsibilities:
Develop and manage content for various platforms, ensuring consistent brand messaging.
Plan and execute social media strategies, schedule posts, and engage with followers.
Create and manage content for social media platforms, especially Instagram.
Develop compelling copy for our website, focusing on improving conversion rates while maintaining our sophisticated brand tone.
Craft engaging email marketing campaigns, segmenting lists, and personalizing content.
Conduct keyword research, optimize website content for SEO, and manage paid search campaigns.
Monitor and report on the performance of marketing initiatives, using data to inform and improve strategies.
Prepare regular reports on marketing activities and results, and use insights to optimize future marketing strategies.
Work closely with the sales team to align marketing efforts with sales goals.
Coordinate with property management to ensure marketing accurately reflects our offerings.
Assist in refining and maintaining Figment’s brand identity across all marketing materials.
Plan and execute virtual and in-person events, coordinating logistics and promotion.
Collaborate with sales and operations teams to align marketing efforts.
Gather and analyze customer feedback, conduct market research, and provide insights.
Requirements:
Proven experience in a marketing executive role or similar.
Strong knowledge of content creation, social media management, email marketing, SEO, and SEM.
Excellent analytical skills and the ability to interpret data to drive marketing decisions.
Experience with marketing analytics tools and platforms.
Strong organizational and project management skills.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Preferred Qualifications:
Experience in the hospitality or real estate industry.
Familiarity with marketing automation tools and CRM systems.
Creative thinker with a keen eye for design and detail.
About Us:
Figment Singapore is a boutique hospitality business that creates ‘Boutique Homes’ for expats and culturally curious global citizens. We use art and culture to humanize living spaces, fostering creative communities in refurbished shophouses. Join us in making boutique home history and delivering beautiful, impactful living experiences.
Posted On: July 18, 2024 02:54 UTC
Category: Lead Generation
Skills:Marketing Strategy, Content Writing, Social Media Marketing, Lead Generation, Copywriting, Email Communication, Sales, Customer Service, Relationship Management
Skills: Marketing Strategy, Content Writing, Social Media Marketing, Lead Generation, Copywriting, Email Communication, Sales, Customer Service, Relationship Management
Country: Singapore
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