Responsibilities:
Content Scheduling:
Develop and implement a content calendar for Instagram, TikTok, Facebook, and Pinterest.
Schedule posts using social media management tools to ensure consistent and timely content delivery.
Coordinate with our team to ensure the content aligns with our brand’s voice and marketing goals.
Organic Engagement:
Actively engage with our target audience (mums with at least one child in school) by responding to comments, messages, and mentions.
Identify and engage with relevant influencers, communities, and hashtags to increase our brand’s visibility.
Monitor and analyze engagement metrics to optimize strategies for growth.
Ad Performance Collaboration:
Work closely with our team to align organic social strategies with paid ad campaigns on Meta (Facebook/Instagram) and TikTok.
Provide insights and feedback on ad performance to help refine targeting and creative strategies.
Assist in tracking and reporting the effectiveness of both organic and paid campaigns.
Qualifications:
Proven experience in social media management, particularly on Instagram, TikTok, Facebook, and Pinterest.
Strong understanding of social media algorithms, trends, and best practices.
Excellent communication and engagement skills in Australian english to connect with our target market of mums.
Ability to create visually appealing and engaging content.
Familiarity with social media management tools (e.g., Hootsuite, Buffer, Later).
Basic knowledge of Meta and TikTok ad platforms and their performance metrics.
Creative, proactive, and able to work independently.
Preferred Qualifications:
Experience in the retail industry, particularly with children’s products.
Knowledge of the Australian market and parenting trends.
Previous experience collaborating on ad campaigns and understanding of ad metrics.
How to Apply:
If you are passionate about social media and have a knack for connecting with mums in a meaningful way, we would love to hear from you! Please submit your portfolio, along with a brief cover letter detailing your relevant experience and how you can contribute to our brand’s growth.
About Us:
We are an Australian retailer specializing in kids’ back-to-school essentials, mealtime solutions, and organizational products. Our mission is to make parenting easier and more enjoyable by providing high-quality, practical products that mums can rely on. Join us in our journey to grow our social presence and connect with our wonderful community of mums!
Hourly Range: $10.00-$30.00
Posted On: July 20, 2024 02:27 UTC
Category: Social Media Marketing
Skills:TikTok, Social Media Engagement, Social Media Management, Instagram, Social Media Marketing, Facebook
Skills: TikTok, Social Media Engagement, Social Media Management, Instagram, Social Media Marketing, Facebook
Country: Australia
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